LIDS. Holiday campaign, “All Caps.” Customization and gifting wrapper, “It’s Personal.” Featuring Quavo, Dom Mysterio, Stephen A. Smith, and more. Holiday campaign increased in-store sales 20% YoY.
BOMBAS. Campaign, “100 Million”; culture and trend mapping; product and brand recommendations; audio and video scripting; impact report; email messaging; product naming.
JOE & THE JUICE. Campaign, “Get Together At Breakfast”; video scripting for Alix Earle and Paris Hilton; collaboration ideation and copy.
U BEAUTY. Campaign, “Precision Matters”; 82% recall of campaign and brand name.
VIAMUNDI. New brand. Naming; whitespace positioning; brand tonality and messaging playbook; taglines; brand and product copy.
GIRLFRIEND COLLECTIVE. Rebrand. Whitespace positioning; tonality and messaging playbook; web copy; lifecycle emails; taglines; social copy. [Work not launched yet.]
WALMART LOCAL MARKETPLACE. Whitespace positioning; brand tonality and messaging playbook; video scripting; social and static ad copy.
OMRE. Brand tonality and messaging playbook; web copy; product copy.
Is Your Project Interesting? ⭑ walker.caplan@gmail.com